Every company on the planet is working towards getting someone else’s dollars. Some provide products, some provide services. Some are value added. Some are wholesale. There’s an unlimited set of ways that this can be done but some are more popular than others.

In mature agriculture markets like North America the most popular is what I call “the love triangle”.

The Farmer. The Retailer.

And the guy in the white Ford truck.

A bundling of product and service that seems to serve the values of this market given the level of product market fit it seems to have.

The “guy…


When I was young I got sick. I spent days in the hospital and the doctors made sure my immediate family all came to visit because they where worried about if I would make it. Of course they don’t tell kids this. I only found out later.

When I was a little older I got my drivers license and pretty quickly totaled a truck by rolling it. A few friends also got to join in on the ride. We where lucky. No one was harmed.

When I studied abroad in Europe I spent a few hours visiting some pubs with…


Photo by Eugene Zhyvchik on Unsplash

Version 2 of anything is probably an “intermediate state”. Don’t build it. Build whats next instead.

Let’s start out with what I am defining as an intermediate state.

An intermediate state is the point between a current state and a future state. More robustly, it’s an infinite number of possible states between what exists now, and an infinite number of future possible states.

Take a loading bar for example.


We totally did not get into YC.

Its December 30th.

I’m in the tail end of a sugar hangover from all the Christmas cookies I utterly destroyed during yesterdays family Christmas party.

I’m not going to get any “real” work done so I am thinking about what 2020 means to me and if 2019 was worth a shit.

Tis the season.

I try to do “more” every year. 📈

More of what I want. More of what I will remember. More of what makes me enjoy being alive. Thats how I define “more.”

2019 was big.

2020 should be “more.” Obviously.

My “more” recap of 2019: (chronologically-ish)


Photo by Claus Grünstäudl on Unsplash

You may be thinking that is one hell of a typo. But it isn’t.

So let’s talk cows.

Cows are kind of like dogs. Domesticated. Different personalities. Fat cows. Skinny cows. You get the drift. The main point is that we took these animals and we have integrated them into our society. We have domesticated them.

For the most part, cows where domesticated because they are tasty piles of high quality protein that we like to eat. They take grass, corn and other plants that not even our most devout vegetarians can eat and convert it to wonderful protein rich…


Photo by Sveta Fedarava on Unsplash

Agriculture is a vast complex system . It’s cows, plows and sows. Sure. But it’s also everything that goes on between farm and fork. A chaotic mix of every discipline imagine-able.

Only 1% of the companies in this Y Combinator batch are considered to be in ‘agriculture’. Loads of these startups not labeled as agriculture are going to make waves in how food happens. So I’m going to take a broader view.

So sip your coffee and use your imagination. We have some important things to build if we are going to feed the planet. …


Photo by Jason Rosewell on Unsplash

If you’re a farmer in 2018 its totally on point to be freaking out about trade wars and Trump tweets wether it be in person or on #agtwitter. It’s palpable how bad the books are looking on everyones farm right about now. The trade war is by far the most popular target for our anger.

When governments start playing hardball with each other over commodity trade it will always be the commodity producers that feel the short term pain. This is not new. It’s just particularly painful for U.S. …


I once read a book called The Lean Startup. It wasn’t this year, not even last, but parts of it stuck with me. The book is a guide to demystify starting companies. What to do. What not to do. Like most books some parts of it where great and others just sucked.

Why should I give a shi*t?

There are a few worthwhile ideas that I took from it that I use in my decision making process in life, farming, tech, business.

1. Don’t pretend you know anything. Do stuff, measure results, learn.

In a world of the Big Data, Big Ag, Trump, China, organic, local, quinoa, and kale do you…


Farming needs a new brand.

Sure organic is cool, and local is cool, and everything else is cool too.

This isn’t really a piece about saving the planet either. This is about wanting science to win.

Don’t want to stop using BST on your cows?

Sell BST milk as a value added product.

Don’t want to have to plant non GMO corn so that Dannon can make its costumers feel all warm and fuzzy inside?

Sell your use of GMO corn as a value added product.

🤔 Is that possible? (sounds a bit crazy)

It’s crazy enough that it might…


Old school VR headset. The new ones are almost as big.

Virtual Reality (VR) is just for gamers right? These crazy nerdy looking headsets you see on people’s faces have no practical value. Obviously.

Well…. Thats probably not the case.

The truth is VR might provide great new innovations for agriculture.

Think of VR like the internet. It’s just the next big platform to build stuff on top of.

Some things innovators might use VR for ( hopefully!🤞)

Operator as a Service (OaaS)

In a world filled with self driving everything there still is likely to be needs for human drivers in some cases. Rather than having a person sitting onboard for those rare occasions that the machine needs assistance wouldn’t it make a lot…

Carl Lippert

Dairy Farmer - Developer - Addicted to AgTech and coffee. Busy rebuilding the animal feed industry at https://feedx.io http://linkedin.com/in/carllippert

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